"MULIAN" is an independent hotel brand under the Hong Kong-listed real estate developer KWG Group. It embodies the designer’s philosophical reflection on urban life and KWG’s "slow contemplation" of modern city rhythms. During the brand’s incubation, inspiration struck in Guangzhou when a bonsai captivated the designer—its miniature landscape and serene pavilions radiated Zen tranquility. "How wonderful if I could retreat to these peaceful mountains and waters before returning to urban bustle," the designer mused. Thus, "庄" (manor) was conceived.

The manglietia flower (mù lián) not only enchants with its beauty but carries the symbolic meaning of "awaiting and recharging." The brand aims to offer urban dwellers a sanctuary amidst the city’s chaos—a place to pause, unwind, and rejuvenate. This vision unveiled the story of MULIAN in Guangzhou.

‌Brand Portfolio & Positioning‌
MULIAN Hotel Group targets the mid-to-upscale hospitality market, championing the ethos of "art illuminating life" through curated spaces. Its portfolio includes:

‌MULIAN Hotel‌: Affordable luxury for modern business travelers
‌Vibrant boutique hotels‌: Designed for the youthful, creative demographic
‌Resort properties & cultural B&Bs‌: Distinctive experiential stays
Currently operating across these five product lines.
‌Strategic Roadmap (Next 5 Years)‌
Rooted in Guangzhou, MULIAN will expand across Tier 1 and key Tier 2–3 cities nationwide, building a network of "1,000 hotels in 100 cities." The group will:

Integrate diverse scenarios and content into hotel spaces
Foster synergies across multiple business ecosystems
Forge a unique hospitality value chain
Pioneer a new paradigm of artistic living spaces
Redefine contemporary travel lifestyles